The Story of Sarab
A Palestinian venture that set out to prove that national industry can compete with imported molasses.
- 01
The idea
Sarab began with a Palestinian team who knew shisha tobacco and its flavours from long experience, and with a simple question: why does imported molasses dominate the Palestinian market, when molasses of the same quality could be made here?
The vision was a complete national facility that would move beyond the traditional hand blending of tobacco to fully automated production, to specifications that match the world's leading products.
- 02
Jericho
Production began with the choice of the Jericho Agro-Industrial Park as the home of the factory. Its infrastructure meets environmental and international manufacturing standards, and it lies close to the crossings, which makes importing raw materials easier.
- 03
European lines
From the start we imported the latest automatic production and filling lines from Europe. They keep every weight exact, seal each pack tightly so the molasses never dries out, and raise our output to meet demand without interruption.
- 04
The quality formula
Our formula is simple: the best ingredients in the world in one national product. First-grade French tobacco, known for its purity and free of impurities and stems, and concentrated flavours from Germany that keep the taste steady through the whole session — sweetened with the finest fruit sugar (fructose), never white sugar.
- 05
From the factory to the people
We then set up our management and operations centre in the Birzeit industrial zone, opened the factory shop to the public at the Al-Rumouni Complex in Ramallah, and signed with major agents in the northern West Bank. Sarab molasses is now available across the West Bank and the Gaza Strip.
As Sarab molasses succeeded, the company grew with other brands under one roof, among them Al Fakher, Bait Al Arajeel and 21 Gold.
What we stand by
Quality that never changes
The same specifications in every batch, from one pack to the next.
A taste of imagination
Fixed blending recipes give each flavour the character its fans know it by.
Flavours for everyone
Sixteen flavours in four families, from the classic to the fresh and the bold.
A competitive price
World-class quality at a price that suits the market.